Seeking to satisfy Americans’ increasing appetite for healthier food options and the desire to incorporate more vegetables into their diets, Veggie Patch, a leading brand of flavorful and healthy vegetable-based foods, says it is debuting two new and unique creations: Roasted Red Pepper Falafel and Moroccan Red Lentil Cakes.
Veggie Patch’s new Roasted Red Pepper Falafel offers a tasty twist on one of the brand’s top sellers, its Classic Falafel. Combining the tastes of red pepper and chickpeas with the brand’s blend of falafel spices, the new Roasted Red Pepper Falafel’s flavor profile allows it to be served on its own or incorporated into another dish.
The new Moroccan Red Lentil Cakes are a healthy snack made from 70 percent vegetables. A blend of red lentils, carrots and spices, the tasty cakes deliver a mouthful of flavor, while also providing an excellent source of protein (8g per serving).
Veggie Patch’s new Roasted Red Pepper Falafel and Moroccan Red Lentil Cakes have a suggested retail price of $4.49 and are rolling out this month in the produce section of grocery stores nationwide.
“These mouth-watering new products are as flavorful as they are exotic, and as healthy as they are convenient,” said Adam Carr, CEO of Veggie Patch. “We’re proud to lead the way in introducing unique and great tasting items that excite and appeal to our consumers.”
Prior to these new product launches, Veggie Patch most recently introduced its Mediterranean Patties in December. The patties contain an exotic blend of Mediterranean spices combined with spinach and chickpeas.
In addition to its new products, Veggie Patch is debuting a new look, including a modernized logo and updated package complete with photography and suggested preparations for the items. Each product now features a more descriptive name that better speaks to the item’s flavor profile, such as the full-bodied sweetness of the Roasted Red Pepper Falafel and the unique spices of the Moroccan Red Lentil Cakes, according to the company.
“We know a lot of people eat with their eyes and for a product as distinctive and delicious as Veggie Patch, it starts with the product photography,” said Carr. “We’re especially proud of our new look because it undoubtedly gets consumers excited about our products, both new and current.”
The complete Veggie Patch line consists of 11 products, including its Savory Spinach Bites and Garden Broccoli Bites, which are two of the brand’s more kid-friendly products. All items are nutrient rich, non-GMO and contain 0 trans fat.
