Jones Soda Co., a leading premium beverage company known for its customer-designed packaging, has named the grand prize winner of its second annual “Jonesin’ for a Fiat 500” summer photo contest.
Christopher Kollmann of Fallston, Maryland, takes home a new Fiat 500, a one-year supply of Jones Stripped, surf lessons with professional surfer and Jones team rider Brianna Cope and a GoPro Hero 4 Camera. Additionally, his winning photo will be featured on bottles of Jones Stripped throughout North America in 2015.
The 21-week photo contest required contestants to submit photos or “selfies,” which could include images of the Fiat 500 or Jones Stripped, with the goal to raise awareness of each of Fiat’s and Jones’ product lines. During the course of the contest, more than 20,000 entries were submitted from the U.S. and Canada. The winning photo was chosen by a panel of judges from Jones Soda and the Fiat brand.
Continuing on the success of the partnership that was created in 2013, Jones Soda and Fiat collaborated on various initiatives throughout the year, including event sponsorships like the US Open of Surf, providing Fiat customers limited-edition sets of Fiat branded Jones Stripped and giveaways of other co-branded merchandise.
“This year’s photo contest and partnership with the Fiat brand exceeded all of our expectations. We doubled the amount of entries over last year, engaging so many more people through each of our social media channels,” said Jones Soda CEO Jennifer Cue. “Working with the Fiat brand and their highly passionate team continues to show us that our brands are similar in so many ways…fun, unique, colorful and independent. We look forward to continuing our growth and expansion of the Jones/Fiat partnership into 2015 and beyond.”
Added Jason Stoicevich, VP of the Fiat brand for FCA-North America, “Creativity and self-expression are at the very core of the Fiat brand. Partnerships like this one play to our strengths. They inspire our customers and provide a platform for them to have fun and showcase that they can be as unique and imaginative as our Fiat 500.”
