Plans by German discount grocer Lidl to begin construction on its second New Jersey store have stalled as the company hits the brakes on several proposed locations in other states.
Lidl, which operates about 10,000 stores globally, entered the U.S. market in June with several store openings in the southeast as part of a plan to open up to 100 stores in the U.S. by the end of next year.
Industry watchers say customer traffic at Lidl’s new locations has slowed following its initial success and warn that the company will need to find ways to keep curious shoppers coming back.
Lidl has scrapped plans to open a store in Staunton, Virginia, according to a report from newsleader.com.
“The only explanation they gave was they were no longer going to the smaller markets,” David Brown with Brown & Co. Realtors told the news website in Virginia.
Plans to open stores in East Lampeter Township, Pennsylvania, and Austintown Township, Ohio, have also been abandoned, according to reports.