Allens Inc., a U.S.- based vegetable leader, has launched a new, consumer-friendly mobile recipe planning tool geared toward meeting the needs of on-the-go families. New content, search options, recipes and grocery lists all make it easier for consumers to answer the question…What’s for dinner tonight? The widget can be accessed on any iPhone or Android phone by logging onto Allens.com/QRrecipes.
This mobile widget is designed to enhance the shopping experience by acting as a meal-planning companion and grocery list for consumers. By logging onto the mobile site and the widget, consumers can access more than 400 recipes by brand, and then by what type of meal to be prepared, such as chicken, soup, etc.
Once a meal is chosen, the recipe is displayed and can be adjusted to display the look of an interactive grocery list. Each item is placed next to a check-off box for after the item has been added to the consumer’s shopping cart. This new feature allows users to better understand the family of brands’ overall vision of the family dining experience.
“Allens is committed to meeting the needs of all our consumers,” says David Brown, VP of retail sales and marketing. “The concept behind this mobile guide helps drive better display of all the recipe options our family of brands has to offer people on the go.”