Gotham Greens has built and is now operating a 20,000-s.f. state-of-the-art, climate-controlled farm on the roof of a Whole Foods Market in Brooklyn, N.Y. The hydroponic greenhouse grows high-quality vegetables all year round. A computer control system continually measures sunlight, heat, wind, humidity and more, and adjusts the greenhouse accordingly, to ensure optimal growing conditions.
The new facility will produce more than 150 annual tons of premium, pesticide-free vegetables and herbs. Gotham Greens has introduced several new varieties of leafy greens, lettuce and tomatoes to its existing line of products.
When compared to conventional agriculture, Gotham Greens says its hydroponic methods use 10 times less land and 20 times less water. Pesticide use and fertilizer runoff are eliminated. The company’s sterile greenhouses and comprehensive food safety program minimize the risk of food-borne pathogens, including E. coli and Salmonella. By growing locally, Gotham Greens says it eliminates the carbon footprint linked to shipping produce long distances. For the consumer, this means the freshest and most nutritious produce—often times harvested and on the shelves the same day, according to the company.
“We are dedicated to providing our customers with the freshest and best tasting, hyper-local produce available, year-round. With this new, larger facility—our first on a supermarket—we’re excited to further disrupt the conventional produce supply chain and contribute even more to the growing local food movement taking root across the country,” said Viraj Puri, co-founder of Gotham Greens. “We’re thrilled to be expanding our company in NYC and in other cities with the goal of bringing Gotham Greens’ premium quality, local produce to even more urban communities nationwide.”
Added J’aime Mitchell, green specialist for Whole Foods, “The industry leader in urban farming, Gotham Greens has been a valued local supplier of high-quality, flavorful and fresh produce to Whole Foods Market since 2011, making this greenhouse partnership a natural and extremely exciting next step in our relationship. We’re particularly excited to work with an organization with roots right here in Brooklyn and a mission—local, fresh, sustainably produced food—that’s very much in line with our own.”