Plant City, Florida-based Wish Farms recently completed a giveback campaign on Instagram by promoting local businesses while simultaneously supporting children in need.
The campaign, named “Buy Local. Spread Happiness,” encouraged users to nominate their favorite local businesses by tagging them in comments on various Wish Farms posts. This automatically added the businesses to a random raffle drawing where ten winners were selected.
Wish Farms purchased $500 gift cards from each winner and donated them to One More Child, a non-profit organization that provides shelter, services and supplies to children and families in need.
“This was a special campaign for us that truly ran full circle,” said Marketing Coordinator Hailey Clark. “It feels good to have found a way that we can both support the businesses we love and spread happiness by donating to those who need it most in our community.”
The 10 winners were all Florida-based businesses and have all been adversely affected by the ongoing pandemic: from Plant City—The Corner Store, Krazy Kup, Raok and Tub Treats; from Brandon—Stein & Vine; from Jacksonville—Smartbox Company; from Lakeland—Born and Bread and Black and Brew; from Winter Haven—Gourmet Goodies; and from Tampa—Carrollwood Florist.
The campaign ran from April 20-30, reaching nearly 13,000 users and 20,000 impressions across the popular social media platform.
“We hope it helped raise awareness about giving back in this uncertain time,” said Clark. “Wish Farms is dedicated to our brand promise and will always look for creative ways to lift up those around us.”