Schwan’s Kicks Off Home Tailgating Season With Sponsorship And Website

Schwan’s Consumer Brands and the Red Baron, Freschetta and Tony’s pizza brands have introduced, a new college football online platform. The new website is designed to be a one-stop shop for all things tailgating this fall football season, including entertainment tips for hosting game-day tailgate festivities, unique college football content and trivia, recipes, contests and games with more than $150,000 in prizes. Additionally, Red Baron, Freschetta and Tony’s pizza brands have special promotional packaging tied to the sponsorship program, set to run through Jan. 10.

“With 83 percent of college football fans choosing to watch games from home and 61 percent of fans hosting a game party at home at least once a month, ‘tailgating’ at home has never been more popular,” said Bob Waldron, president of Marshall, Minn.-based Schwan’s Consumer Brands. “We are happy to facilitate the trend, taking living-room tailgating to a new level with our exciting college football integrated promotion.” will offer party planning tips as the football season kicks off as well as unique school trivia and content. Fans will be encouraged to visit daily for chances to win prizes; more than $150,000 in daily and monthly grand prizes will be awarded. Prizes include five monthly sweepstakes of $10,000 cash, a home-entertainment makeover and a kitchen makeover. Consumers earn sweepstakes entries by playing the instant win game and earning bonus sweepstakes entries by visiting areas on the site.

The universities included in Schwan’s Consumer Brands football sponsorship are Georgia, Michigan, Vanderbilt, South Carolina, Arkansas, Minnesota, Tennessee, Auburn, Florida, Illinois, Missouri, Mississippi, Alabama, Kentucky and Ohio State.

Specially marked Red Baron, Freschetta and Tony’s pizzas are available at retailers nationwide.

Schwan’s Consumer Brands Inc. is a subsidiary of The Schwan Food Co. Some of its other brands include Mrs. Smith’s and Edwards desserts, Larry’s potatoes and Pagoda Express Asian-style foods.

About The Author

A nine-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.