Last updated on September 22nd, 2014 at 08:36 pm
The Milk Processor Education Program (MilkPEP) board of directors has appointed Julia Kadison CEO. Kadison previously held the position of interim CEO/VP of marketing for MilkPEP.
“The dairy industry is in a state of transition, and I’m thrilled that we have Julia Kadison to lead MilkPEP through this evolution,” said Jay Bryant, CEO of the Maryland & Virginia Milk Producers Cooperative and chairman of the MilkPEP board of directors. “As interim CEO, she has proven that she has the experience and vision to lead our organization. She has already introduced a strategic new program direction, including a powerful new advertising campaign and a cause-marketing initiative that is truly uniting the industry. Her vision for how MilkPEP can evolve its consumer marketing initiatives to spur milk consumption is exactly what the industry needs.”
Since joining MilkPEP in 2006, Kadison has spearheaded several successful marketing campaigns. Most recently, she directed the development of the industry’s strategic new “Milk Life” campaign, which spotlights milk’s high-quality protein, and the launch of the Great American Milk Drive, which raises awareness of the need for milk donations in the nation’s feeding programs. Kadison also oversaw the industry’s entrance into the sports recovery market with the Built With Chocolate Milk campaign, which touts the science-backed, post-exercise recovery benefits of chocolate milk.
“I am grateful to the board of directors for giving me the opportunity to lead the MilkPEP program,” said Kadison. “This is a historically challenging time for the fluid milk category, but I feel optimistic about the future and the role that MilkPEP will play.”
MilkPEP, based in Washington, D.C., is funded by the nation’s milk companies, which are committed to increasing fluid milk consumption. The MilkPEP board runs the Milk Life campaign, a multi-faceted campaign designed to educate consumers about the nutritional benefits of milk.