Construction of the new Rouses Market on Airline Highway in the Long Farm Village development in Baton Rouge is officially under way. Bulldozers have broken ground on the 55,000-s.f. store—the company’s first in Baton Rouge.
“We are very, very excited about opening in Baton Rouge,” said Donald Rouse Sr., second-generation owner. “We’ve had hundreds of requests to build a store in the area. Baton Rouge is clearly hungry for a Rouses Market.”
Donny Rouse Jr., managing partner and real estate developer for the 55-year-old-company, says a second Baton Rouge location already is under contract.
“Long Farm is the kind of store a progressive city like Baton Rouge deserves,” said Rouse Jr. “It’s our most modern concept, completely interactive, with exposed kitchens and open departments that provide customers a view of how the store actually works.”
Rouse Sr. added, “For years we’ve been telling people how we work with local farmers and fishermen and manufacturers. Now they can see the actual deliveries as they’re received.”
Customers also can watch Rouses butchers, bakers, florists and chefs and cooks while they work.
“We’re all about sharing what we do and what we make with our customers,” said Rouse Jr.
Long Farm will open next summer. Rouses new store on Williams Boulevard in Kenner is scheduled to open in February. Another store in Ponchatoula will open in April.
“We’re also breaking ground on a new location in our hometown of Thibodaux in early 2016,” said Rouse. “My family’s business started on the bayou, so this one has special meaning for us. We’re building a brand new store from the ground up for loyal Rouses customers who have shopped with us from the beginning.”
Rouses currently operates nearly four dozen stores in Louisiana, Mississippi and Alabama.