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Giant Food Reduces Prices On Private Brand Products

Giant Food private brand price drop flyer

Giant Food, a greater Washington, D.C. regional grocery chain, has lowered prices on hundreds of items within its private brand selection, which includes the Giant brand, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion and CareOne.

Additionally, Giant has expanded its Flexible Rewards loyalty program enabling customers to earn two times the points for every dollar spent on more than 12,000 of its private brand items.

These items range from staples such as bread, milk and bottled water to bacon, frozen vegetables, cheese, health and personal care products, as well as various fresh products across its meat, seafood and produce departments. The new promotion comes as customers continue to look for quality, value and savings.

All customers will have access to new savings on Giant brands with hundreds of new lower prices. These items feature “Compare and Save” tags in every aisle. The Flexible Reward promotion allows customers to earn two times the points on Giant brand item purchases. These points can then be redeemed for grocery savings, gas savings or unique product offerings during future trips.

“At Giant Food, we have always offered great savings to our customers through our weekly ‘Bonus Buy’ promotions,” said Ira Kress, president of Giant Food.

“With our new program, we aim to introduce more shoppers to our lower-cost store-brand items, which deliver the same quality as national brands. Our Flexible Rewards customers will be able to maximize their savings with the expanded program. We invite more customers to explore the rewarding savings opportunities available in every aisle of our stores.”

Flexible Rewards members can opt into the Giant brand reward for the whole year by clipping the offer once in their online coupon gallery. The Flexible Rewards program allows members to earn points through qualifying grocery and gas purchases, with each dollar spent earning two points on store brand items and one point on other products. Additional points can also be earned by shopping products featured in Giant’s weekly special offers.

Last year, Giant expanded its Flexible Rewards program to offer rewards in the pharmacy department, making it possible to earn points through eligible transactions, including prescriptions and immunizations. Members may redeem points for grocery savings, gas savings or special product offerings in-store or on the mobile app.

About Giant Food

Since opening its first location more than 88 years ago in Washington, D.C., in 1936, Giant Food now operates 164 supermarkets in VirginiaMarylandDelaware and the District of Columbia with about 20,000 employees. Included within the 164 stores are 154 full-service pharmacies and 28 Starbucks locations. 

Read more corporate chain store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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