The Cumberland Farms store opened Feb. 28 and features a fast-casual restaurant with three self-service ordering kiosks and 12 fuel pumps. In March, QuickChek will debut its fifth “fresh convenience market” concept with nearly 7,000 s.f. and 16 fuel pumps, the paper said.
“I think it was just trying to take it to the next level. We wanted to be known as a convenience store that sells gas rather than a gas station that sells food inside,” said Bryan Pierce, Cumberland Farms spokesman told the paper.
These two stores are capitalizing on what many gasoline stations are doing—focusing more on the inside offerings, including foodservice. QuickChek’s current stores have made-to-offer menus, but its new concept provides a more open layout and a more robust fresh food offering, in addition to charging stations for cell phones and laptops. The chain will open a couple of stores on Long Island each year.
The newest Long Island Cumberland Farms location is a “next-generation” prototype featuring a bigger footprint and a heavy focus on food. Currently, Cumberland Farms has 15 such concepts, but this will be first one on Long Island, according to Newsday.
Cumberland Farms has grown into a network of nearly 600 convenience stores across eight states. Starting in 1939 and three generations later, Cumberland Farms still is family owned and operated.
QuickChek operates 149 fresh convenience market store locations, including 63 with fuel and 10 with pharmacies, throughout Long Island, the Hudson Valley and New Jersey.