NBCUniversal Television Consumer Products Group and “Late Night with Jimmy Fallon” are teaming with iconic ice cream company Ben & Jerry’s to introduce the new flavor entitled “Late Night Snack.” The unique new flavor features a rich vanilla bean ice cream with a salty caramel swirl and crunchy fudge covered potato chip clusters. The concoction was inspired by a “Late Night with Jimmy Fallon” skit in which Fallon and house band The Roots performed an original song, “Ladysmith Snack Mambazo,” about Ben & Jerry’s ice cream. Late Night Snack begins arriving in supermarkets and Ben & Jerry’s locations around the country this week.
The research and development team at Ben & Jerry’s had long considered a flavor with potato chips in some fashion. After initial talks with Fallon, who suggested fudge covered potato chips as a chunk in his flavor, the Flavor Gurus at Ben & Jerry’s knew they had to make the combination work.
In February 2010 Ben & Jerry’s pledged to convert its product line to Fair Trade certified by 2013. Fair Trade supports fair wages, a safe work environment, sustainability for the land, animal husbandry and community development for farming communities. Accordingly, Late Night Snack is made with Fair Trade vanilla in the vanilla ice cream and Fair Trade cocoa in the potato chip cluster fudge coating. NBC and Fallon have pledged their share of the proceeds to Fair Trade Universities to encourage the use of Fair Trade products on campuses around the country.
For more information on Ben & Jerry’s or to find your local Scoop Shop, visit www.benjerry.com.