Bruno’s Supermarkets is introducing a new, more interactive grocery experience for customers today, July 27, at www.brunos.com.
The new website provides customers with the latest tools to form an online shopping list from weekly ads and daily recipes, as well as product information for more knowledgeable food selection. The new coupon feature, located in the weekly ads section, allows customers to add the savings slips directly to their cart and print them along with their shopping lists.
The site will highlight the weekly specials and, at select times, offer additional savings via coupons or special offers either on the home page or via an e-blast to subscribers. This is something new for Bruno’s, so the measure of the effectiveness of the site’s extra value is much anticipated.
“We are extremely excited to bring this new, more informative, easier-to-use website to our customers,” says Max Henderson, president of Southern Family Markets, parent company of Bruno’s. “We hope Bruno’s shoppers take full advantage of the expanded shopping resources and opportunities for added value this site provides.”
Other added value sections include basic informative guides to gluten-free and natural vs. organic shopping; a wine pairing list that includes meats, cheeses and more food favorites; menu ideas for hosting parties and holiday events; a monthly update on which produce items are provided by local farmers and which selections are “ripe,” and a monthly meal solution for a family of four for under $20.
As the site expands, expect more detailed menus in the Bakery and Deli sections, particularly on the Swiss Pastry Shoppe and Bruno’s-to-Go pages. Also to come are online order forms for our Deli Ready-to-Go holiday menus (available for Thanksgiving, Christmas and Easter).
Future plans include broadening Bruno’s web presence to include the social media sites facebook and twitter. Look for these pages to be active by mid-August.
Bruno’s Supermarkets is part of Southern Family Markets, a retail chain compromised of all Bruno’s, Food World and Southern Family Markets locations, as well as select Piggly Wiggly stores in Mississippi, Georgia and Alabama. Headquartered in Birmingham, Ala., Southern Family Markets is an affiliate of C&S Wholesale Grocers, a distributor based in Keene, N.H.
