Winn-Dixie Stores Inc. has announced that it will convert all SaveRite-branded grocery stores to conventional Winn-Dixie-branded stores and discontinue the SaveRite banner.
“Phasing out the SaveRite banner makes sense and supports Winn-Dixie’s neighborhood marketing strategy. For several years, Winn-Dixie’s business strategy has placed an emphasis on merchandising to the needs, tastes and preferences of local yet diverse neighborhoods, which means we strive to customize our product assortment to fit the lifestyles of the communities we serve,” said Peter Lynch, Winn-Dixie’s chairman, CEO, and president, in a press release. “By aligning all 484 stores under one Winn-Dixie banner, we will be able to ensure a more consistent shopping experience for all of our guests – regardless of the type of neighborhood in which we operate.”
Six SaveRite locations in two states will convert to the Winn-Dixie store format.
- Two stores located in Jacksonville, Fla. (1012 Edgewood Ave., and 201 W. 48th Street)
- One store located in Orlando, Fla. (3201 W. Colonial Dr.)
- One store located in Tampa, Fla. (2525 E. Hillsborough Ave.)
- One store located in Hattiesburg, Miss. (4400 Hardy St.)
- One store located in Laurel, Miss. (170 Beacon St.)
The conversion from SaveRite to Winn-Dixie will take roughly four months and should be complete in the fall.