Baker’s Pride Inc. a commercial bakery and manufacturer of private label and proprietary brand bread, cookie, brownie and cake style donut products today named Louis Mastriano Vp of sales and marketing, a new position at the firm.
Mastriano is an award-winning sales and marketing executive with more than 25 years experience at Kraft North America. In his new role at Baker’s Pride, Mastriano will develop and manage marketing programs to drive sales of bakery products and more healthful snack options to retailers. Moreover, according to a company press release, he brings extensive leadership and strategic thinking to Baker’s Pride Inc., which will lead the growth plans with the company’s direct and broker sales organizations.
Prior to joining Baker’s Pride, Mastriano held senior executive roles within the Desserts and Snacks division and various business units at Kraft Foods. In addition, he held regional sales positions across the country. Most recently, Mastriano was senior director of in-store merchandising at Kraft North America with overall responsibility to align brand, marketing and sales strategies with consumer insights to drive revenue growth for such prestigious brands as Maxwell House Coffee, Jell-O, Kool-Aid, Crystal Light and Capri Sun.