On Aug. 24, Fresh & Easy Neighborhood Market opened its second store in San Francisco, in the underserved Bayview-Hunters Point neighborhood.
Crowds of welcoming neighbors in the Bayview neighborhood came out to celebrate the first new grocery store to open in their community in the past 20 years. The Bayview is traditionally an underserved neighborhood, where about 36,000 people are without access to fresh fruits and vegetables because of lack of supermarkets in the area.
“Fresh and Easy is making more than just a business investment in the community, they are making an investment in health by providing access to fresh, high-quality food to a neighborhood that has historically lacked access to better options for generations,” said District 10 Supervisor Malia Cohen.
For each store opening, Fresh & Easy invites neighbors to nominate a local, non-profit organization to receive a $1,000 donation. Based off nominations from neighbors, store employees selected the Bayview-Hunters Point YMCA, which provides countless services for local residents of all ages.
“We’ve worked hard to create a thoughtful business built on a simple belief: everyone deserves fresh, wholesome food at affordable prices regardless of where they live,” said Fresh & Easy CEO Tim Mason. “The City of San Francisco was a fantastic partner in getting this store built, staffed and opened.”