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Winn-Dixie Expands fuelperks! Throughout Central Florida

Winn-Dixie Stores Inc., is expanding the fuelperks! Rewards® Program throughout Central Florida. This expansion will include 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas, and guests using the new Winn-Dixie Customer Reward Card (CRC) can begin earning significant fuel discounts at more 150 participating Shell stations. Winn-Dixie guests have already saved more than $26 million with the fuelperks! Rewards Program, which includes more than 300 store locations throughout Georgia, Florida and Louisiana.

“We are excited to expand the fuelperks! Rewards Program to our guests in Central Florida and provide them with a solution to combat rising gas prices,” said Dan Lafever, Winn-Dixie’s regional vice president. “Our goal is to provide our guests a great shopping experience that offers convenience and savings. By enrolling in this free program, and taking advantage of our many Bonus fuelperks! Rewards items inside the stores, our guests will be thrilled by how much they will save at the pump.”

For every $50 in qualified purchases using the new CRC at Winn-Dixie, guests earn a 5 cents-per-gallon discount on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations. Additionally, fuelperks! are stackable—the more guests spend, the more fuelperks! credits they earn. For example, if a customer spends $100, he or she will earn a 10 cent-per-gallon discount, if a customer spends $150, he or she earns a 15 cent-per-gallon discount, etc. Guests also don’t have to spend $50 in one transaction. Purchases are automatically tracked on their receipt tape and each time the $50 threshold is met, another 5 cent-per-gallon discount on gas is earned.

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