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New World Record Set for Biggest Banana Display?


Last updated on August 16th, 2012 at 01:20 pm

Chiquita Brands helped celebrate what is believed to be the world’s largest banana display. More than 70,000 pounds of Chiquita® Bananas from 1,776 boxes and 37 pallets comprised the ­display at Firelake Discount Foods in Shawnee, Okla. The display eclipses what is believed to be a record set in 2009 of 66,000 pounds of bananas within a single store display.

“We were pleased to join with our retail partner Firelake and the Affiliated Foods Co. to create this fun and unique event,” said Chris Dugan, Chiquita’s VP-sales for North America. “Not only did consumers in the Shawnee area participate in making history today, but they also got a great deal on premium, fresh Chiquita bananas.”

To formally celebrate, Miss Chiquita, “the first lady of fruit,” was on hand to commemorate the event and provide fun giveaway items to ­customers. Customers also received a special deal during the promotion of 5 lbs. of Chiquita Bananas for $1.

“Chiquita has been a great partner in creating this event,” said Randy Arceneaux, president and CEO of Affiliated Foods, Amarillo, Texas.

“It was great to have Miss Chiquita participate in our record-setting event, and I have no doubt that our customers will be enjoying lots of nutritious Chiquita bananas. We at Affiliated Foods are ­excited and proud of our member Firelake super­market for thinking outside the box to drive sales and continue to help differentiate the independent operator in the marketplace.”

In the photo from left, in front of the display: Affiliated Foods CEO Randy Arceneaux, Miss Chiquita Banana, Firelake Store Director Richard Driskell and Chiquita Regional Customer Manager Jim Warken.

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