Last updated on August 16th, 2012 at 01:20 pm
Chiquita Brands helped celebrate what is believed to be the world’s largest banana display. More than 70,000 pounds of Chiquita® Bananas from 1,776 boxes and 37 pallets comprised the display at Firelake Discount Foods in Shawnee, Okla. The display eclipses what is believed to be a record set in 2009 of 66,000 pounds of bananas within a single store display.
“We were pleased to join with our retail partner Firelake and the Affiliated Foods Co. to create this fun and unique event,” said Chris Dugan, Chiquita’s VP-sales for North America. “Not only did consumers in the Shawnee area participate in making history today, but they also got a great deal on premium, fresh Chiquita bananas.”
To formally celebrate, Miss Chiquita, “the first lady of fruit,” was on hand to commemorate the event and provide fun giveaway items to customers. Customers also received a special deal during the promotion of 5 lbs. of Chiquita Bananas for $1.
“Chiquita has been a great partner in creating this event,” said Randy Arceneaux, president and CEO of Affiliated Foods, Amarillo, Texas.
“It was great to have Miss Chiquita participate in our record-setting event, and I have no doubt that our customers will be enjoying lots of nutritious Chiquita bananas. We at Affiliated Foods are excited and proud of our member Firelake supermarket for thinking outside the box to drive sales and continue to help differentiate the independent operator in the marketplace.”
In the photo from left, in front of the display: Affiliated Foods CEO Randy Arceneaux, Miss Chiquita Banana, Firelake Store Director Richard Driskell and Chiquita Regional Customer Manager Jim Warken.
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