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Fresh & Easy Expands Range of Own-Brand Holiday Products

Last updated on August 16th, 2012 at 12:05 pm

In preparation for the holiday season, Fresh & Easy Neighborhood Market is introducing an expanded range of Fresh & Easy holiday products with nearly 100 new items that will hit stores by Nov. 19.

The new holiday appetizers and side dishes, created by Fresh & Easy’s team of chefs and made fresh in the company’s Riverside, Calif., kitchen, include Mini Beef en Croutes, 12 ct. ($6.99); Brie & Cranberry Pastry Puffs, 12 ct. ($6.99); Butternut Squash Risotto, 46 oz. ($7.99); Apple Cranberry Stuffing, 26 oz. ($6.99); Mashed Sweet Potatoes, 48 oz. ($7.99); Pumpkin Bisque, 22 oz. ($3.69); Pumpkin Cheesecake Pie, 40 oz. ($6.99); Traditional Panettone Holiday Bread, 24 oz. ($5.99); Eggnog Gelato, 1 pint ($2.99); Dark Chocolate Truffle Assortment, 4 oz. ($6.99); Organic Ginger Bread Ground Coffee,12 oz. ($6.88); A Winter’s Tale Mulled Wine, 750 ml ($7.99); and Sparkling Pumpkin Spiced Apple Cider, 32 fl oz. ($4.99).

“We heard from customers that they wanted more festive and exclusive fresh&easy products this holiday season,” said Fresh & Easy Chief Customer Officer John Burry. “So we set out to expand our range of unique and affordable holiday-inspired fresh&easy products to offer our customers great meal and gifting options, without compromising on taste or quality.”

In addition to the new range of products, Fresh & Easy is offering frozen Jennie-O turkeys for 39 cents/lb., and a fresh&easy Whole Young Fresh Turkey for $1.19/lb. To make it easy for customers to cook a flavorful, juicy turkey, Fresh & Easy also introduced a 9-oz. Dry Brine Rub for $3.49.

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Featured Photo Grocer’s Supply Show, July 31- August 1
NRC Center
Houston, Texas
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