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Fresh & Easy Expands Range of Own-Brand Holiday Products

Last updated on June 13th, 2024 at 12:02 pm

In preparation for the holiday season, Fresh & Easy Neighborhood Market is introducing an expanded range of Fresh & Easy holiday products with nearly 100 new items that will hit stores by Nov. 19.

The new holiday appetizers and side dishes, created by Fresh & Easy’s team of chefs and made fresh in the company’s Riverside, Calif., kitchen, include Mini Beef en Croutes, 12 ct. ($6.99); Brie & Cranberry Pastry Puffs, 12 ct. ($6.99); Butternut Squash Risotto, 46 oz. ($7.99); Apple Cranberry Stuffing, 26 oz. ($6.99); Mashed Sweet Potatoes, 48 oz. ($7.99); Pumpkin Bisque, 22 oz. ($3.69); Pumpkin Cheesecake Pie, 40 oz. ($6.99); Traditional Panettone Holiday Bread, 24 oz. ($5.99); Eggnog Gelato, 1 pint ($2.99); Dark Chocolate Truffle Assortment, 4 oz. ($6.99); Organic Ginger Bread Ground Coffee,12 oz. ($6.88); A Winter’s Tale Mulled Wine, 750 ml ($7.99); and Sparkling Pumpkin Spiced Apple Cider, 32 fl oz. ($4.99).

“We heard from customers that they wanted more festive and exclusive fresh&easy products this holiday season,” said Fresh & Easy Chief Customer Officer John Burry. “So we set out to expand our range of unique and affordable holiday-inspired fresh&easy products to offer our customers great meal and gifting options, without compromising on taste or quality.”

In addition to the new range of products, Fresh & Easy is offering frozen Jennie-O turkeys for 39 cents/lb., and a fresh&easy Whole Young Fresh Turkey for $1.19/lb. To make it easy for customers to cook a flavorful, juicy turkey, Fresh & Easy also introduced a 9-oz. Dry Brine Rub for $3.49.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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