Cuties® California Clementines and Mandarins are now available coast to coast and, in support of the national launch, the brand has introduced a $20 million national television and print advertising campaign.
“We know how much parents love sharing Cuties Clementines with their kids on the West Coast and we are excited to now offer this popular fruit to families across the country,” said Marc Seguin, senior marketing director for Paramount Farms North America.
In conjunction with the national launch, Cuties also has introduced a new, interactive website created for children and their parents to celebrate the “cute things kids do.” The site (www.cutieskids.com) showcases parent-uploaded videos and pictures, featuring their children. In addition, Cuties is giving away a college scholarship worth $150,000 to the star of the cutest kid video.
Cuties also has teamed up with www.donorschoose.org, a nonprofit organization that lets contributors across the country fund classroom projects posted by public school teachers on its website. For every video uploaded, users receive a $10 gift card to use toward any classroom project of their choice. Weekly winners receive a $500 gift card and the winner of the grand prize will receive a $5,000 card.