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Beverage Marketing National Southwest

Tyson Partners with 7UP for Big Game Promotion

Springdale, Ark.-based Tyson Foods will launch a new promotion featuring savings on Wings, Boneless Wings, and 7UP® brand beverages for the football season leading up to the playoff game in February. The promotion will be featured in approximately 8,000 stores nationwide.

In-store coupons will save consumers $1.50 when they buy Tyson® Wings or Boneless Wings from the deli, along with two 2-liters or one 6-pack half liter of 7UP, Sunkist® Soda, Canada Dry®, A&W® or Sun Drop® beverages.

“This promotion is geared at making entertaining during the big game easier for consumers,” said Eric Le Blanc, director of sales development for Tyson Deli. “This offer will allow them to save on football party essentials—wings and drinks.”

Tyson also will activate the promotion on the DeliAnytime Facebook page, with exclusive video and content.



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