Last updated on September 5th, 2012 at 04:33 pm
Beanitos brand bean chips has announced a substantial investment by 2x Consumer Products Growth Partners, and managing partners Sharon Kieffer and Andy Whitman joined the company’s board of directors. In addition, Sweet Leaf Tea founder and former CEO Clayton Christopher has invested in Beanitos Inc. and joined the board. Terms of the investments were not disclosed. Together they will leverage their expertise and work closely with Beanitos CEO Doug Foreman and the management team to build the business, according to a news release.
“It looks like the New Year is off to a great start. We’re proud that the 2x Partners team is now on board with Beanitos,” says Foreman. “Their experience working with both Fortune 500 companies and entrepreneurs will help Beanitos become a dominant marketplace brand that much faster. We’ve got a great product and now our resources and team are even stronger.”
Beanitos is a leader in the better-for-you snack category, the news release says. According to Spins, provider of natural product industry data, Beanitos is the No. 1 growth brand in sales dollars and product volume in the corn chips, tortilla chips and all other snacks categories.
Foreman says, “Beanitos launched in 2010 and our sales are already surpassing our original goals. Americans are looking to eat healthier and Beanitos is helping them do it.” Beanitos bean chips are made from whole pinto and black beans. A 1.25-oz. bag packs 6 grams of protein and 6 grams of fiber. All four flavors—Black Bean, Pinto Bean & Flax, Chipotle BBQ and Cheddar Cheese Pinto Bean—are gluten-free, corn-free, low glycemic and non-GMO.