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Emerald Nuts Midnight Run Attracts 6,000 Runners

San Francisco-based Diamond Foods says its Emerald Nuts Midnight Run in New York City’s Central Park reached new levels of success in building brand awareness among consumers who embrace healthy, active lifestyles.

The four-mile run, held at midnight each New Year’s Eve in New York, featured a fireworks display and costume contest. Emerald Nuts, title sponsor of the New Year’s event for the past eight years, also provided runners and spectators with Emerald products and prizes—including Emerald Breakfast on-the-go! Nut and Granola Mix samples and Emerald 100-calorie packs.

The race attracted a record number of runners for the Emerald event with more than 6,000 runners registered in the race and thousands more spectators. Gary Tuchman, a national correspondent for CNN, ran the Midnight Run for the fifth year in a row with his daughter and provided live coverage as part of “New Year’s Eve Live with Anderson Cooper and Kathy Griffin.”

Landon Peacock of Blowing Rock, N.C., won the men’s division with a time of 18 minutes, 35 seconds; and Stephanie Pezzullo of Charlotte, N.C., won the women’s division with a time of 21 minutes, five seconds.

“The Emerald Nuts Midnight Run is a perfect way to get a head start on a healthy 2012.” said Jeff Ngo, director of marketing for Diamond Foods. “Diamond Foods is always looking for ways to provide consumers with great tasting and healthy snacks that will get them through their entire day, even if it’s in the middle of the night.”

 

 

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