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Stop & Shop’s Guaranteed Value Products Get New Look

Last updated on August 16th, 2012 at 12:05 pm

With tightened family budgets, Stop & Shop is re-introducing its Guaranteed Value product line with a new look and new products at affordable prices.

All of the approximately 200 Guaranteed Value products have been quality tested and Stop & Shop will continuously be adding new items to help customers save throughout the store. Customers will find Guaranteed Value products at prices averaging 20 to 25 percent less than what they would pay for similar national brands and more than 60 percent of the line is sold for $2 or less, according to a news release.

“With rising food and gas prices, customers are seeking more savings than ever and our Guaranteed Value products offer customers the ability to save on many of the items they need at prices family budgets demand,” said Suzi Robinson, spokesperson for Stop & Shop. “We continue to quality test and improve on all of our Guaranteed Value products to ensure customer satisfaction.”

The former Guaranteed Value yellow, blue and red packaging has been replaced with a bright orange and white design that highlights the value offered with each product. Free of expensive packaging, graphics and “frills,” the new design makes Guaranteed Value products easy-to-find on the shelf, the news release says.

“Stretching budget dollars is quick and simple…just look for the orange and white package,” added Robinson.

Customers will find Guaranteed Value products in virtually every aisle of the store, including dairy, meat and produce departments. Cereal, snack foods, spaghetti sauce, canned vegetables and ice cream are just a few of the items created with today’s budget in mind. Household items such as laundry detergent, paper towels, cutlery and trash bags and health and beauty care products such as toothbrushes and body wash are available. Pet owners can get in on the savings as well with Guaranteed Value dog and cat food, treats and litter.

For more information about Stop & Shop’s Guaranteed Value products, visit www.stopandshop.com.


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