Last updated on September 7th, 2012 at 10:50 am
Healthy Choice®, a brand of ConAgra Foods Inc., is bringing back its Progressive Coupon Offer on its Facebook page, allowing fans to determine how much the frozen meal coupon ultimately will be worth. The campaign, in which the value of the coupon increases as the number of people who “like” the page and reserve a coupon climbs, coincides with a Healthy Choice integration on Bravo’s “Top Chef: Texas” TV program.
The coupon will begin with a value of 75 cents off of one of Healthy Choice’s frozen meals and will increase progressively based on the level of consumer engagement. The offer will be available to the more than 100,000 Healthy Choice Facebook fans as well as to new fans who like the page. Interested Healthy Choice fans can visit www.Facebook.com/Healthychoice until Feb. 1 (or until supplies last) to “like” the page and reserve their coupon.
“As Americans begin the New Year, seeking healthy and delicious foods, we are pleased to again offer them a savings with the Healthy Choice Progressive Coupon,” said Brett Groom, SVP of content integration and activation. “We were one of the originators of the progressive coupon idea and, after receiving such a strong response from our Facebook community last year, we wanted to reward our fans again for their continued loyalty while providing a fun, interactive way to tie in with ‘Top Chef: Texas.’”
Joining the campaign is Healthy Choice “Flavor Ambassador” and former Top Chef chef’testant Ryan Scott. Scott was the winner of last year’s Top Chef “Healthy Showdown” on BravoTV.com, which helped launch a line of low-fat meals in September 2011: The Top Chef Inspired Cafe Steamers. The Top Chef Inspired Cafe Steamers combine innovative steaming technology with bold, modern flavors and ingredients to create healthy, quick meals such as Roasted Chicken Marsala with mushrooms and sauteed onions and Grilled Vegetables Mediterranean.
“As Flavor Ambassador for Healthy Choice I am excited to promote the Progressive Coupon Offer, which will help introduce the incredible flavors of these chef-inspired meals to even more people,” said Scott. “Healthy Choice entrees are convenient and are made with high quality ingredients and contemporary flavors, just like the way I cook, and are a great way to help people stick to their goals of eating healthier in 2012.”
