The 2012 National Grocers Association (N.G.A.) Show will feature a new collaboration with the Produce Marketing Association (PMA) that will bring together more than 20 produce companies into 2,500 s.f. of exhibit space on the expo floor called “The PMA Produce Pavilion.”
The PMA Produce Pavilion will provide independent grocers and attendees of The N.G.A. Show access to some of the top firms that grow, pack and distribute produce as well as provide services to the industry. The Produce Pavilion, located in the heart of the expo floor, will highlight an important category for independent grocers with a significant impact on the bottom line.
“N.G.A. is pleased to work together with PMA in creating this new opportunity for our members attending this year’s show,” said Peter Larkin, N.G.A. president and CEO. “This is the type of collaboration our members are asking for and we hope it brings greater value not only to independent grocers attending but PMA members as well.”
Top produce executives will be available in the PMA Produce Pavilion for business-to-business meetings and to provide information about the latest industry innovations, products and services available to help grow sales. The PMA Produce Pavilion not only provides an important resource for N.G.A.’s member companies, but also affords PMA member companies with a unique opportunity to showcase their products and interact with independent retailers and wholesalers with whom they may not regularly do business.
“PMA is excited for the opportunity to build a strong presence at this year’s N.G.A. Show and highlight what our members can offer independent grocers,” said PMA President and CEO Bryan Silbermann. “With the increase in demand for healthy and convenient fresh food options, the produce department is an important point of differentiation for many independents—and our members want to help supply those needs.”
The N.G.A. Show, co-located with the Independent Grocer Alliance (IGA) Global Rally, takes place Feb. 12-15 at The Mirage Hotel and Convention Center in Las Vegas, Nev. The PMA Produce Pavilion will be open from noon-4 p.m. Monday and Tuesday (Feb. 13 and 14) and will be among more than 200 exhibitors and nearly 35,000 s.f. of vendor space.
A list of participating PMA member companies participating in this year’s show can be found at www.theNGAshow.com.