Award-winning, multi-platinum singer Mary J Blige will be performing at a private pre-Grammy event on Thursday, Feb. 9, to celebrate the partnership of Belvedere, the world’s first super premium vodka, and (RED).
The exclusive performance will be followed by a private party at Bardot, Los Angeles, to help raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate HIV and AIDS in Africa.
Last winter, the Belvedere (RED) Special Edition bottle launched to raise proceeds for the Global Fund to fight HIV/AIDS. The (RED)-inspired packaging will contain the same unadulterated and naturally smooth Belvedere vodka enthusiasts have always enjoyed, according to Belvedere. Fifty percent of Belvedere’s profits from the global sale of Belvedere (RED) will contribute to the Global Fund.
“I’m delighted to be supporting Belvedere (RED) in their fight against HIV and AIDS in Africa,” said Blige. “It is one of the most devastating issues faced by millions in Africa and, if we can raise awareness with this event and encourage people to buy product RED, we’ll be one step closer to an HIV/AIDS-free generation in 2015.”