Last updated on September 7th, 2012 at 10:44 am
ConAgra Foods has awarded its Hispanic shopper marketing and consumer promotions contract to San Antonio, Texas, marketing agency MarketVision, the San Antonio Business Journal reports.
MarketVision will be involved in all marketing efforts for Hispanic-focused ConAgra products from strategy to execution. ConAgra selected the firm following a competitive request for proposals.
“ConAgra Foods understands the importance of the changing consumer dynamic in America and embraces Hispanics as a business imperative,” says Yvonne “Bonnie” Garcia, founder and CEO of MarketVision. “We’re elated that ConAgra Foods has selected us for our expertise in moving Hispanic shoppers to action through the use of meaningful insights. Our goal is to inspire Hispanic consumers to buy in and stay in a long-term relationship with ConAgra Food’s brands.”
ConAgra is one of North America’s leading food companies. Some of its brands include Chef Boyardee, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher and Peter Pan.
