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Just Bare Introduces Chicken For Deli, Frozen Categories

Just Bare

Last updated on August 16th, 2012 at 12:48 pm

Just Bare® chicken, a nationally distributed brand of premium, natural, antibiotic-free products, has expanded its line to the deli and frozen retail categories.

Featuring attributes like “no animal by-products,” a commitment to carbon reduction, and third-party animal humane certification under the American Humane Certified® Farm Program, Just Bare appeals to consumers who want simply raised chicken products. Just Bare gives health-conscious consumers appealing options in the frozen and deli sections. The frozen products are all natural with nothing added, and the two new deli options offer all natural ingredients with no added phosphates.

With chickens raised on independent family farms in Minnesota and Wisconsin, the Just Bare brand is distributed by family-owned GNP Company(TM), the Midwest’s largest chicken producer.

“Busy lives shouldn’t have to mean sacrificing healthy eating,” said Julie Berling, director of brand advocacy and marketing for the Just Bare brand. “Often, we see health-conscious consumers avoiding the frozen and deli categories, because it can mean added ingredients they don’t want. The new products provide more healthful convenience, staying true to the brand’s promise while offering deli for tonight, fresh for tomorrow, and frozen for next week.”

The frozen products are packaged in attractive cartons with full-color photography, making for flexible, stackable and eye-pleasing merchandising possibilities anywhere frozen products are sold in the store. Like Just Bare fresh products, the frozen products also are fixed-weight scannable, making it easy to run in-store promotions. Inside the cartons, individual, vacuum-packed servings help protect against freezer burn and make storing and thawing easier for consumers. Now available to ship nationwide, suggested retail prices range from $7.99 to $16.99.

New frozen offerings include:

• All natural, hand-trimmed boneless, skinless chicken breast fillets in 4-fillet and 8-fillet options;

• All natural, hand-trimmed boneless, skinless chicken thighs in a 4-piece package; and

• All natural, lean 90/10 ground chicken, with 2-chub packages.

For the deli, Just Bare now offers two options, marinated with 8 percent solution (vs. the typical 12 percent), which equates to a sodium level of 150 milligrams per serving; plus, the marinade is phosphate-free and made only of all natural ingredients including sea salt and chicken broth. SRPs range from $7.99 to $8.99.

New deli offerings include:

• Whole rotisserie chicken, provided with a branded sleeve for use with deli-supplied dome packaging. The sleeve includes a window for product visibility on one side, with appetizing food photography on the other side, featuring brand attributes and the American Humane Certified logo; and

• Eight-piece cut-up chicken, with branded cartons with appetizing photos of baked and grilled servings, brand attributes and the American Humane Certified logo. Carton check boxes allow deli operators to easily identify the preparation method used for the product inside the carton.

Sold nationally, Just Bare deli products are expected to ship in late April and will be supported with in-store marketing efforts such as posters, easels and clings. In addition, new Just Bare deli whole rotisserie chicken will be featured at the New Products Expo West at the Anaheim Convention Center in Anaheim, Calif., next week.


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