Last updated on August 16th, 2012 at 12:47 pm
National take ‘n’ bake pizza chain Papa Murphy’s is showing its playful side with the launch of the Mini Murph™ Make ‘N’ Bake Pizza Kit. All of Papa Murphy’s craveable quality, freshness and flavor are now available inside a kid-sized pizza box adorned with “Murph,” the company’s cute, new mini chef. Once opened at home, the easy-to-assemble kit will inspire imagination and creativity among the smallest of Papa Murphy’s fans. The Mini Murph Make ‘N’ Bake Pizza Kit includes:
• 7-inch pizza crust rolled out on Papa Murphy’s signature bake ‘n’ serve tray;
• Container of pizza sauce;
• Generous amount of 100 percent all-natural, whole-milk mozzarella;
• Nearly a dozen slices of real pepperoni —enough to cover traditionally or place creatively;
• Temporary “Murph” tattoo; and
• Baking instructions.
A “cheese only” option also is available.
“A lot of time, love and thoughtfulness went into creating this product,” says Jenifer Anhorn, CMO at Papa Murphy’s. “We wanted to make family pizza night even more fun and we’ve met that goal with the Mini Murph. During the testing process, many parents told us that it wasn’t only fun, the kids actually liked that it gave them a role in the family’s meal preparation process. Others loved using the Mini Murph as an activity at their child’s birthday party.”
As with Papa Murphy’s other pizzas, the Mini Murph bakes in a customer’s 425-degree oven for 10 to 14 minutes. The price starts at $3 and is available at participating locations nationwide.
