Law enforcement officials across the country are battling a new—and wholly bizarre—crime wave: theft of Tide laundry detergent. The retail price of the product—roughly $10 to $20 a bottle—and its ongoing popularity in households is making it a growing target for thieves who swipe it from store shelves and resell it at a discount on the street, The Daily reports.
Theft of Tide detergent has become so rampant that some police departments are setting up special task forces to stop it. Some retailers, including some CVS stores, are even locking down the liquid, the story indicates.
A Tide thief in West St. Paul, Minn., took $25,000 worth of the product over 15 months before he was arrested last year, the website says.
Police say Tide, made by Procter & Gamble (P&G) is the detergent stolen most often because it is among the most popular detergents, and the detergent’s orange label is among the most recognizable of laundry product brands.