The Fresh Market Board of Directors has elected Bob Sasser, president and CEO of Dollar Tree Stores, as a new board member for the Greensboro, N.C.-based specialty grocery company.
Sasser joined Dollar Tree as COO in 1999. He haas been president since 2001 and CEO since 2004. Prior to joining Dollar Tree, Sasser held senior executive positions at Roses Stores Inc. and Michaels Stores Inc.
“Bob brings an extensive background in consumer goods, merchandising and retail operations,” said Craig Carlock, president and CEO of The Fresh Market. “With first-hand experience in retail, and a wealth of knowledge about expansion and distribution, he will be an excellent addition and we look forward to his active participation on our board.”