Last updated on August 29th, 2022 at 02:53 pm
The Laughing Cow®, one of the nation’s leading brands of portion-controlled snack cheeses, has launched its new Smooth Sensations(TM) Cream Cheese Spread. The new product line joins The Laughing Cow’s portfolio of individually wrapped cheeses that include The Laughing Cow Cheese Wedges and Mini Babybel Cheeses, both favored snacks among health- and weight-conscious consumers.
“We are thrilled to introduce The Laughing Cow Smooth Sensations Cream Cheese Spread and are excited to provide consumers with a delectably rich, portion-controlled alternative to traditional cream cheese for a better breakfast experience,” said Dan Waters, marketing director at Bel Brands USA, parent company to The Laughing Cow’s brands. “Our team is dedicated to bringing consumers delicious cheeses they can feel good about eating, and with the introduction of this new product we now have offerings that meet their needs at any time of the day.”
Currently rolling out in stores nationwide, The Laughing Cow Smooth Sensations Cream Cheese Spread is available in five varieties: Classic Cream 1/3 Less Fat, Strawberries & Cream 1/3 Less Fat, Garden Vegetable 1/3 Less Fat, Cinnamon Cream 1/3 Less Fat, and Classic Cream. All flavors are packaged in a format consumers know well—individually portioned wedges. The four varieties with one-third less fat than regular cream cheese contain 45 calories per gold foil-wrapped wedge, while the Classic Cream flavor contains 55 calories per wedge.
Bel Brands USA has more than doubled in size over the past four years, fueled substantially by three of the company’s key brands: The Laughing Cow, Mini Babybel and Boursin.
