Marketing National New Products

Consumers Help Alexia Foods, Tyler Florence ‘Reinvent A Classic’

Alexia's Bruschetta Waffle Fries

For the second year in a row, Alexia Foods, a line of premium all-natural side dishes, and celebrity chef Tyler Florence invited consumers nationwide to have their culinary opinions heard by voting for the next great French fry flavor in the brand’s “Reinvent a Classic” campaign. The winning fry flavor, Bruschetta Waffle Fries, created by blogger Farihah Ali of “Spice’s Bites,” offers a flavorful combination of basil, oregano and garlic on a crispy waffle fry. Alexia Bruschetta Waffle Fries will be available in stores nationwide beginning in 2013.

Farihah Ali, left, with celebrity chef Tyler Florence.
Farihah Ali, left, with celebrity chef Tyler Florence. Ali created the winning fry flavor for Alexia Foods—Bruschetta Waffle Fries.

Alexia Foods and Tyler Florence
Tyler Florence for Alexia Foods

This year’s “Reinvent a Classic” campaign, which culminated March 30, began when Alexia invited 22 food bloggers across the country to showcase their culinary talents by submitting recipes for the next great oven baked french fry flavor. Submissions were narrowed down to the top four, which were then put to a consumer vote. The campaign kicked off in November at the annual Foodbuzz Blogger Festival in San Francisco, where Chef Tyler Florence unveiled the final four flavors in conjunction with a live cooking demonstration. Consumers were then encouraged to visit www.Facebook.com/AlexiaFoods and vote for the fry flavor they would most like to see in stores. Nearly five months and 85,000 votes later, Bruschetta Waffle Fries were crowned the winning flavor.

“I’m thrilled that Alexia fans selected my Bruschetta Waffle Fries to be the next Alexia French fry flavor in stores,” says Farihah Ali, blogger of “Spice’s Bites” and creator behind the winning fry flavor. “I was able to put my own special touch on the classic waffle fry with a flavorful combination of spices. I can’t wait to see my Alexia Bruschetta Waffle Fries sold in grocery stores nationwide.”

Chef Tyler Florence says Alexia’s “Reinvent a Classic” campaign was a unique opportunity for consumers to voice their culinary opinions and for bloggers to showcase their culinary talents.

“By giving both bloggers and consumers a chance to showcase their culinary skills, this year’s ‘Reinvent a Classic’ campaign demonstrated that Alexia truly values the opinions of its fans,” says Florence. “I’m excited Bruschetta Waffle Fries were selected as the winning flavor and look forward to serving this unique fry flavor in my own home.”

Alexia Bruschetta Waffle Fries will be available in stores nationwide in 2013. This is the second year for Alexia’s “Reinvent a Classic” campaign. Last year’s winner, Parmesan Lemon Waffle Fries, are currently on store shelves and feature a delicious combination of fresh lemon and parmesan flavors.

Alexia Foods was founded in 2002. In addition to all-natural premium fries, Alexia offers a full line of gourmet frozen appetizers, breads and potato side dishes that go from freezer to table in less than 30 minutes. Alexia products are available at natural, gourmet, club, grocery and mass retail stores.

In the featured photo at top: Bruschetta Waffle Fries will be the next Alexia French fry flavor in stores, starting in 2013.

 

About the author

Avatar

Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

Featured Photos

Featured Video