Last updated on August 16th, 2012 at 12:05 pm
IHOP has launched IHOP at Home® Syrups, a full line of syrups featuring Original, Lite, Sugar Free, as well as signature Rooty Tooty Fresh ’N Fruity® Strawberry and Rooty Tooty Fresh ’N Fruity Blueberry.
“The launch of our new IHOP at Home Syrups marks another phase in our strategy to further bring IHOP awareness to consumers,” said Natalia Franco, SVP of marketing. “The best way to experience IHOP is at one of our restaurants; with our new IHOP at Home Syrups, we’re bringing our unique flavors to guests who wish to enjoy the IHOP experience in between their visits to our restaurants.”
The new lineup of syrups can be found in the syrup aisle at retail, mass merchandisers and grocery outlets nationwide; they are not available at IHOP restaurants.
According to Daniel Werther, CEO of Sorbee International LLC, which holds the licensing rights to produce and distribute IHOP at HOME Syrups, “Consumers love the IHOP brand and these new syrups deliver a combination of taste, quality and variety that is second to none.”