Last updated on August 30th, 2022 at 01:25 pm
As a result of consumer fanfare surrounding a recent limited time offering, Heinz Ketchup Blended with Balsamic Vinegar will join the brand’s standard line-up of ketchup offerings. The product is the first new flavor from Heinz Ketchup in nearly a decade.
Heinz Ketchup Blended with Balsamic Vinegar uses traditional Heinz variety tomatoes and Heinz’s special blend of spices but blends it with a tangy balsamic vinegar instead of traditional distilled white vinegar. This provides a richer, deeper flavor and offers ketchup lovers something new and exciting that still maintains the unique taste of Heinz Ketchup.
“We were thrilled with how people embraced the limited edition flavor and are happy to announce that it will join the other varieties of Heinz Ketchup offered regularly,” said Eric Dahmer, senior brand manager for Heinz Ketchup. “People told us they loved the familiar, yet exciting taste and enjoy it as a key ingredient in favorite recipes and as a flavor-booster on mealtime foods, such as chicken, pork and steak to create a more sophisticated, robust taste.”
Last fall, the limited edition product was offered first to the hundreds of thousands of ketchup lovers who “like” Heinz Ketchup on Facebook in the U.S. Retailers sold it from December 2011 to March 2012. During this time, it quickly became clear that consumers had a strong craving for the new blend and indicated through brisk sales and pleas on Facebook that they wanted to enjoy it on a more ongoing basis.
Heinz Ketchup Blended with Balsamic Vinegar will be available at select retailers nationwide and joins an array of specialty Heinz Ketchups, including Organic, Simply Heinz, No-Salt Added, Hot & Spicy, and Reduced Sugar varieties. The product comes in a classic 14-oz. glass bottle with a silver cap and a sleek black and silver label. It will be sold at a suggested retail price of $2.49.