Last updated on September 7th, 2012 at 11:19 am
Campbell Soup Co. continues to transform the juice aisle with new V8 V-Fusion® Sparkling juice drinks, the only carbonated juices that provide light, fruity refreshment plus the benefits of fruits and vegetables.
Carbonated beverages remain the most popular drink in the U.S., and the sparkling juice category has doubled in the past year to $20 million. V8 V-Fusion Sparkling juice drinks not only offer great taste but also provide a combined serving of fruits and vegetables without any added sugar, artificial colors, flavors or preservatives—all for 50 calories.
V8 V-Fusion Sparkling is available in three varieties—Tangerine Raspberry, Black Cherry Pomegranate, and Strawberry Lemonade—in grocery and mass merchandise stores nationwide.
“We know that people love the refreshing taste of soft drinks, but they’re looking for healthier options. That’s why sparkling juices have enjoyed an unprecedented boom,” said Dale Clemiss, VP of V8® Beverages. “V8 V-Fusion Sparkling is the perfect choice—it has the sweetness and refreshing bubbles people crave, plus the nutrition they want and need.”
Feel good energy: V8 V-Fusion + Energy
Campbell expanded the availability of its first energy drink this spring with the national launch of V8 V-Fusion + Energy drinks—a healthier alternative to most energy drinks on the market. These drinks contain ingredients people know and trust, providing natural energy from green tea and the added benefit of one combined serving of vegetables and fruit.
At 50 calories per 8-oz. slim can, V8 V-Fusion+ Energy drinks have no added sugar, artificial colors, flavors or preservatives. These drinks are available at grocery and mass merchandise stores nationwide in two great-tasting varieties: Pomegranate Blueberry and Peach Mango.
Get more vegetables: V8 Portfolio
The newly expanded V8 portfolio provides delicious, convenient products that help people get more vegetables in their diet. Sustained innovation has led to the introduction of 18 new beverages in the last two years, including recent entries into fast-growing categories such as smoothies and energy shots.