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A&P Announces Comprehensive Store Investment Strategy

Last updated on August 17th, 2012 at 04:38 pm

A&P unveiled its unveiled its newly remodeled Food Emporium store on Third Avenue in New York City on May 18 as part of its comprehensive store investment strategy.

A&P says its plan to upgrade its store footprint over the next five years reinforces the company’s commitment to being the best neighborhood food and drug store by enhancing its customers’ overall shopping experience.

“Improving our store footprint is one of our top priorities,” says Sam Martin, A&P president and CEO. “We analyzed each store and devised a tiered upgrade plan based on each store’s need. Our goal is to renew the majority of our store footprint over the next five years.”

The Third Avenue Food Emporium joined a handful of stores that have already been upgraded as part of the store investment plan. This 16,000-s.f. Upper East Side store is the fifth location to receive an overhaul since November 2011.

Two other Upper East Side stores now offer a larger selection of gourmet foods and more locally grown products in an appealing store environment with modern fixtures.

In addition to The Food Emporium remodels, two New Jersey Pathmark stores were also recently upgraded to reflect the cultural preferences of the communities they serve. The Bergenfield Pathmark now has a stronger kosher focus, and the Weehawken Pathmark has more products that cater to Hispanic residents.

“We’re delighted to add The Food Emporium on Third Avenue to our growing list of revamped stores,” says Tom O’Boyle, A&P EVP of merchandising, marketing and supply & logistics. “The improvements to this store, which include an expanded merchandising assortment, a better layout and new fixtures, show our renewed commitment to the Upper East Side community.”

Design changes were made with the urban customer in mind. The ground floor features café seating, where customers can sip on their favorite drink from the brand new coffee bar while eating breakfast, lunch or dinner items from the expanded hot food section. The lower level also has a broader selection of grab-and-go items for city customers.

Customer service improvements were also implemented in this Upper East Side location, where more than 20 new associates were hired and trained to better serve the needs of customers in every department of the store.

New grab-and-go deli and bakery items as were additions to the hot food section, such as crab cakes, Pan Asian lemongrass fried chicken, salmon teriyaki, ziti and much more. This store also offers a cold wing bar, cold and hot Boar’s Head sandwiches, an enhanced olive bar and more specialty cheeses. After a visit to the deli, customers can stroll over to the bakery to get “Oh My Goodness” (OMG) brownies, new single-serve gourmet cupcakes and other deserts such as tiramisu and Ultimate Flourless Chocolate Cake.

New York City dwellers also can choose from a broader assortment of craft and imported beers, from chilled Sixpoint, Brooklyn, Dogfish Head and Peroni, to the more traditional Corona, Stella Artois, Guinness and Sam Adams.

The improved organic, natural and specialty foods assortment includes more gluten-free items; more kosher, Eastern European, Hispanic and Asian foods were added as well.

About 85 different varieties of fresh-cut fruit and vegetables are sold in the store, prepared daily. Much of the produce is locally grown in New York and Long Island. In addition to the new and improved salad bar, customers also can order fruit and vegetable trays for any special occasion.

The seafood department offers an expanded assortment of fresh fillets and steak fish delivered daily from the Fulton Fish Market in addition to freshly prepared, ready to cook seafood and custom-made sushi. The expanded meat section offers all-natural chicken, fresh ground beef and A&P’s exclusive brand of Woodson & James Angus steaks.


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