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Snyder’s-Lance Acquires O’Byrne Distributing

Last updated on August 16th, 2012 at 12:08 pm

Snyder’s-Lance has acquired substantially all assets of O’Byrne Distributing, a snack food distributor serving the Augusta, Ga., area.

“We’re excited to expand our direct store delivery (DSD) distribution network in the Augusta market with the addition of O’Byrne,” said Ed Good, president of S-L Distribution, a subsidiary of Charlotte, N.C.-based Snyder’s-Lance. “The strengths of O’Byrne provide a great way for us to improve the effectiveness of our DSD network, expand service to customers, and enhance long term opportunities for our independent business owners in the region.”

For a number of years, Snyder’s-Lance, Inc. has developed its DSD network through a blend of selective acquisitions and organic growth. O’Byrne operates a DSD distribution system and distributes Snyder’s-Lance Inc.’s branded products as well as several additional partner-brand product lines. The O’Byrne routes will be integrated with the company’s extensive DSD network, providing a number of benefits including the ability to better service retail partners with core branded products while leveraging supply chain and other efficiencies. The purchase price was not disclosed.

Snyder’s-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder’s of Hanover, Lance, Cape Cod, Krunchers!, Tom’s, Archway, Jays, Stella D’oro, O-Ke-Doke and Grande brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.


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