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Fair Oaks Farms Introduces Core Power High-Protein Milk Shake

Fair Oaks Farms Brands Core Power

Last updated on August 16th, 2012 at 12:05 pm

Whether you have just wrapped up a high intensity kick boxing workout, a long run, a bike ride or just a relaxing walk after a full day, nothing supports rapid recovery better than the smooth, clean taste of all new Core Power. This high protein milk shake starts with fresh, natural, top quality real milk and honey and is never made from powdered protein that leaves a chalky aftertaste. Core Power’s unique ratio of 20 percent whey and 80 percent casein is the same ratio that is naturally found in milk.

Fair Oaks Farms Brands Core PowerCore Power is produced and marketed by Fair Oaks Farms Brands, which is owned by an independent group of 87 American family farmers dedicated to producing the highest quality health and wellness products in a way that is responsible to the health of people, the environment and the planet.

“Our unique cold filtration process which allows us to increase the amounts of protein and calcium is a true innovation in the dairy category,” said Steve Jones, CEO at Fair Oaks Farms Brands. “Core Power replenishes strength and builds lean muscle after a workout. It’s a perfect recovery drink for everyone from the elite athlete to those just trying to keep fit.”

Originally marketed as Athletes HoneyMilk in Colorado and Texas, the new Core Power line of products will be delivered initially in select markets via Coca-Cola Refreshments’ distribution system.

“At Coca-Cola we believe in providing a wide range of options that help empower consumers to make the beverage choice that best suits their lifestyle, occasion and need,” said Julie Francis, chief commercial officer for Coca-Cola Refreshments. “Lending our distribution and marketing expertise to help deliver new Core Power to consumers is another way to provide customers and consumers with additional beverage choices.”

“This new brand is part of an exciting category for consumers and retailers that is still in the early stage of its growth potential,” said Deryck van Rensburg, president of Coca-Cola North America Venturing and Emerging Brands, who views this as another great example of how the Coca-Cola system participates in the development of the next generation of beverage brands.

Core Power will be available in 26g and 20g protein versions and comes in 11.5-oz. recyclable plastic bottles. It is aseptically packaged so it can be distributed in a shelf-stable environment until chilled before consumption. Its taste profiles are enhanced through the addition of natural sweeteners and high-quality flavors. Core Power is available in the following flavors:

• 26g Honey—Crisp, clean and refreshing, honey’s natural energy comes from both fructose and glucose;

• 26g and 20g Chocolate—Enjoy the intense, comforting and flavorful characteristics of chocolate milk;

Vanilla 26g—Satisfyingly delicious, reminiscent of the rich goodness of vanilla ice cream; and

Strawberry Banana 20g—Vibrant strawberry and fresh, smooth banana, sweetened with just a touch of honey.

All five drinks are lactose and gluten free. Core Power flavors also feature a fresh, modern look on its packaging.


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