Activate the nutrient-enhanced water beverage, has launched the Get Activated shop, part pop-up retail experience and part social experiment created to challenge the city of Los Angeles and motivate surrounding residents to get moving in support of the fight against obesity. Activate has partnered with the Get America Fit Foundation, a nonprofit organization providing education as well as recreational and fitness equipment to help America’s youth stay active and live long and healthy lives, to launch the month-long pop-up shop.
With the goal of creating an entirely new type of currency, Activate will put consumers to the test by offering the opportunity for them to pay with “Calories or Cash,” to find out if they are willing to participate in physical activities for free bottles of Activate. Activate also will be available for purchase onsite. Bottles earned using calorie currency will contribute to the donation Activate makes to the Get America Fit Foundation to help in the fight against obesity. Consumers everywhere can do their part—by visiting the store or logging on to Facebook—to show support and observe donation goals in real time.
“Activate strives to inspire people to live life at 100 percent and we want to provide everyone with the motivation they need to get active and maintain a healthy lifestyle,” said Jesse Merrill, VP of marketing for Activate. “Obesity is a concerning matter that a disproportionate number of the current population is faced with today. According to the National Center for Health Statistics, more than one-third of American adults—60 million people—are obese, and it’s time to work together to make a change. With the Get Activate Pop-up Shop, we’re tackling this issue head-on by putting the challenge out there for consumers and incentivizing those who make the choice to get active.”
Located in the heart of Los Angeles on Abbot Kinney Blvd. in Venice Beach, the Get Activate Pop-up Shop will determine whether or not consumers in Los Angeles are interested in getting active and healthy by offering them the chance to get their hands on bottles of Activate’s recently reformulated line of vitamin-enhanced beverages by participating in one of three challenges:
• Turn it to earn it: ride a stationary bike by Pure Fix Cycles for 60 seconds and get one bottle of Activate;
• Twist, shake and shout: freestyle dance for one minute and earn two bottles of Activate; and
• Pick up a little pick-me-up: lift a year’s supply of Activate—the higher the lift, the more product received.
“At the Get America Fit Foundation, our goal is to educate people on the overwhelming importance of living a healthy and active lifestyle,” said Dr. John Spencer Ellis, CEO of Get America Fit. “Knowledge is a powerful tool and understanding the importance of a balanced diet and exercise as a means to preventing obesity, and how that plays a role in serious illnesses such as heart disease and diabetes, is the foundation of why our organization exists. We wanted to be a part of the Get Activated Pop-up Shop as they’ve created a unique and fun way to educate consumers on how to live a more active life.”
Activate fans across the country can get involved by visiting the brand’s Facebook page, where they can support the donation goal by sharing the Get Activated campaign with their friends. Each Facebook share will be equivalent to one bottle earned onsite. Coming soon will be a Twist Bottle widget that will give fans the chance to win prizes including a bike by Pure Fix Cycles, yoga mat, a one-year supply of Activate drinks, and more. A live video feed from the pop-up store also will be accessible 24/7 on the dedicated Facebook tab.
The Get Activate Pop-up Shop will be open from 11:30 a.m.-7:30 p.m. Sunday-Thursday and 11 a.m.-10 p.m. Friday and Saturday.