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Jamba Debuts Ready-to-Blend Greek Yogurt Superfruit Smoothies

Last updated on August 28th, 2012 at 10:45 am

Three years ago, Greek yogurt sales represented just 3 percent of overall yogurt category sales. Today, nearly one-third of all U.S. yogurt sales are Greek varieties, and analysts suggest that the category will grow 120 percent over the next five years. Jamba® “At Home” Smoothies expands the concept by combining non-fat Greek yogurt with on-trend superfruits to introduce a new line of Jamba Greek Yogurt Superfruit Smoothies that arrive in stores just as summer kicks into high gear.

Inventure Foods Inc. At Home Smoothies, JambaPomegranate Pick-Me-Up™ and Acai Super-Antioxidant™ appear in grocery, mass merchandisers and club store freezers this week with a suggested retail price of $3.29-$3.99 per 8-oz. package. Each package makes two 8-oz. smoothies when blended with apple juice as directed.

The new Jamba “At Home” Greek Yogurt Superfruit Smoothies (www.athomesmoothies.com) are fat free and naturally low in sugar and calories. The non-fat Greek yogurt provided in each package results in a creamy smoothie that offers 50 percent more protein than the Strawberries Wild variety of Jamba “At Home” smoothies.

“Greek yogurt typically provides higher levels of protein and calcium than traditional yogurts, so it’s a great snack option,” says health consultant and registered dietician Katie Gutwald. “These Jamba At Home Greek yogurt smoothie kits make better-for-you snacking super convenient, and I love that they include pieces of real fruit.”

Pomegranate Pick-Me-Up contains whole frozen blueberries and raspberries, sliced strawberries, pomegranate and frozen non-fat Greek yogurt. Acai Super-Antioxidant features whole frozen blueberries, raspberries, sliced strawberries, blackberries, acai and non-fat Greek yogurt. Each serving has just 130 calories or less.

Both Jamba “At Home” Greek Yogurt Superfruit Smoothies provide a full serving of fruit and 100 percent of the daily recommended intake of vitamin C with each 8-oz. glass. The entire line of “At Home” smoothies are free of artificial flavors, colors and preservatives.

“We recently introduced these smoothies and gained immediate distribution,” said Steve Sklar, SVP of marketing for Phoenix-based Inventure Foods, the company making the Jamba “At Home” smoothie under a licensing agreement with Jamba Juice Co. “Interest in Greek yogurt is at an all-time high, and superfruits continue to be on-trend, so combining the two makes a ton of sense.”



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