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7-Eleven Acquires 76 W. Va. Locations from Prima Marketing

7-Eleven Inc. has closed a deal to acquire 74 operating convenience stores and two land parcels from Prima Marketing LLC, a 7-Eleven licensee with stores in West Virginia, Ohio, Pennsylvania and Kentucky. The bulk of the stores being purchased are in West Virginia. Terms of the deal were not disclosed.

7-Eleven logoThe acquisition includes all Prima company-operated stores, and employment offers were made for approximately 700 store personnel and district managers, pending successful completion of pre-employment screenings and continued satisfactory performance. Additionally, SEI plans to extend job offers to some non-store personnel.

“This acquisition fits well with our accelerated growth strategy and gives us an opportunity to expand in the West Virginia market, building on our already strong mid-Atlantic presence,” said Stan Reynolds, 7-Eleven EVP and CFO. “Eventually, it will also provide business opportunities to local entrepreneurs who would like to operate a 7-Eleven franchise.”

“Prima has been a longstanding 7-Eleven licensee and has worked very diligently to build the 7-Eleven brand within our core markets,” said Prima CEO Jeffrey Kramer. “We’re very proud to be able to turn the stewardship of these locations over to the capable hands of 7-Eleven for that company’s continued growth.”

The purchase of these stores adds to SEI’s goal of opening at least 630 new locations in 2012.

SEI will add its proprietary retail information system and technology for enhanced product-ordering capabilities and continue to offer 7-Eleven’s private brands and well-known proprietary products such as 7-Eleven’s proprietary coffee, Slurpee® and Big Gulp® drinks, plus grill products along with standard convenience-store items.

Currently, 7-Eleven Inc. operates and franchises 21 stores in West Virginia, 172 in Pennsylvania and 10 in Ohio.

 

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