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Yoplait Kicks Off Annual Hispanic Lids For Life Tour

Adamari Lopez for Yoplait's Save Lids to Save Lives tour

The Yoplait Save Lids to Save Lives Tour with Adamari Lopez has kicked off its 2012 breast cancer awareness campaign in the Hispanic community. The tour will take the actress, television host and breast cancer survivor to eight U.S. cities with large Hispanic populations, where she will continue to urge early breast cancer detection among Latinas and enlist their support for Yoplait’s Save Lids to Save Lives initiative.

Lopez’s tour kicked off in Miami and runs through Oct. 26 in Houston. She also will visit New York, Chicago, Los Angeles, Dallas, Houston, San Antonio and Phoenix, where she will take her message of hope to Latinas through media interviews and appearances at supermarkets.

This is the fifth consecutive year that Yoplait and Lopez have teamed up on behalf of Save Lids to Save Lives, which benefits Susan G. Komen for the Cure. For the past 14 years, Yoplait has been a supporter of the fight against breast cancer, donating more than $34 million to the cause through all of its programs.

“I’m delighted once again to team up with Yoplait to help Latina women understand the importance of their breast health and inspire others to join the fight against the disease,” said Lopez, who emphasized that she was able to overcome her breast cancer diagnosis seven years ago thanks to early detection and “the tremendous support I received from my family.”

“My successful struggle with breast cancer is a testament to the fact that early detection can and does save lives, and that we are all in this together—mothers, daughters, wives, sisters, neighbors, best friends. These are the people who mean the most to us, and they are all at risk for breast cancer. To take care of the women in your life, you have to know more about breast health.”

Breast cancer is the most common form of cancer among Hispanic women. Compared to non-Hispanic white women, Latinas are less likely to have regular mammograms and follow-up for an abnormal mammogram—a fact that may explain why they are more likely to be diagnosed at later stages of breast cancer, when the disease is more difficult to treat.

Save Lids to Save Lives helps combat these statistics by donating research money for Susan G. Komen for the Cure. Yoplait is the organization’s longest-running food partner, and Save Lids to Save Lives is recognized as one of the most successful cause marketing programs in the industry.

This year, for the first time, more General Mills’ brands also have joined the fight against breast cancer by carrying pink Save Lids to Save Lives lids. Starting this month, more than 20 General Mills’ brands will carry pink lids. For each pink lid the company receives by June 30, 2013, General Mills will donate 10 cents to Susan G. Komen for the Cure, up to $2.5 million. The company already has donated $500,000, and will donate up to an additional $2 million based on lids submitted and other consumer actions.

Additionally, Yoplait yogurt cups have a code on the lid that can be entered online at SaveLidsToSaveLives.com by June 30, 2013.

“My personal brush with breast cancer changed my life and showed me that our health is our greatest gift,” Lopez said. “Despite the many obstacles faced by our community—both cultural and financial—we as Latinas must put our breast health first, understand our bodies and utilize the resources the community has to help us overcome this terrible disease. Susan G. Komen for the Cure is a valuable organization, and that is why I believe so strongly in this cause.”


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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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