Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. The brand won multiple Best of Show awards at the 2012 Wine & Spirits Wholesalers of America Convention and has posted triple digit year-over-year growth since 2011.
BBG will coordinate its on-the-ground sales and marketing efforts with the headline activities of the brand, including concert tours and promotional appearances by Iglesias.
Park Street Imports will continue as Atlantico’s exclusive importer in the United States.
“We are very excited to be working with a brand that has such vast potential in the rapidly growing super-premium rum category,” says Jay Harkins, CEO of BBG. “As it has demonstrated to date, Atlantico has a powerful combination of a compelling product and a talented leadership team, which includes Mr. Iglesias himself.”
“We are very happy to be working with Blackheath as we take our business to a national level. We believe their approach, coverage and experience will allow us to further accelerate our growth and meet the consumer demand for Atlantico,” says Brandon Lieb, partner in Atlantico Rum.
