Land O’Lakes, the national farmer-owned food and agricultural cooperative, is “setting the innovation table” in cooking with the launch of Saute Express Saute Starter. Now found in the dairy aisle at the nation’s largest food retailers, the first-of-its-kind, seasoned butter and olive oil saute starter both cooks and flavors chicken, fish and pork in one easy step, according to a Land O’Lakes news release. Saute Express Saute Starter is the first of many Land O’Lakes products in the cooking space for moms with growing families, the company says.
The differentiated packaging of the new product will make a bold statement in the dairy aisle, featuring vibrant colors with a saute pan and chicken as the main focal points. An integrated marketing campaign in January will support the product roll-out, including national advertising, public relations, consumer promotions and digital.
“Saute Express Saute Starter is the first of many dairy-based products we plan to launch as part of our long-term cooking platform strategy,” said Peggy Ellingson, VP of innovation at Land O’Lakes. “This new cooking product is the next step in making our customers’ cooking experience easier, more enjoyable and more delicious; representing the simple goodness and quality we deliver with all of our products.”
Saute Express Saute Starter has a suggested retail price of $3.79 for a single-flavor package of six 1-oz. squares. Each square cooks two chicken breasts, two pork chops or two fish fillets and combines the fresh flavors of butter, olive oil, herbs and spices. By tossing the pre-measured, butter-based square into a heated, non-stick saute pan, moms can cook a wholesome, flavorful and sizzling meal in 30 minutes or less—no prep time required, the release says.
Other recent Land O’Lakes innovations include Butter with Olive Oil and Sea Salt, launched in partnership with Pioneer Woman Ree Drummond. Additionally, Consumer Reports recently named Land O’Lakes spreadable butter as “Best in Class.”