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National Beer Wholesalers Association Announces 2012-13 BOD Officers

Bob Archer

The National Beer Wholesalers Association (NBWA) has announced its board of directors officers for the 2012-13 term. Bob Archer, president and CEO of Blue Ridge Beverage Co. Inc. in Salem, Va., will take the helm as chairman of the board. He assumed the position and its responsibilities during NBWA’s 75th annual convention held earlier this month in San Diego, Calif.

Other officers of NBWA’s board of directors include:

• Vice Chair Greg Lamantia, member/manager of L&F Distributors LLC in Texas and New Mexico;

• Treasurer Jim Hellman, owner of Preferred Distributors in Sparta, Wis.;

• Secretary Travis Markstein, EVP of Markstein Beverage Co. in San Marcos, Calif.; and

• Immediate Past Chair Larry Del Papa, president of Del Papa Distributing Co. Inc., in Galveston, Texas.

As chair, Archer will help lead the association as it works to advocate for licensed, independent beer distributors and educate elected officials, regulators, media and the public about the important role of beer distributors and effective state-based alcohol controls.

“Bob has served on NBWA’s board of directors since 2003 and has held all elected positions, giving him a full background and working knowledge of the association’s goals and agenda,” said NBWA President and CEO Craig Purser. “His breadth of industry knowledge and experience, coupled with his tremendous service ethic, has made him an outstanding advocate on behalf of his fellow beer distributors. I look forward to working closely with Bob to advance the association’s goals in the year ahead.”

Since 2001, Archer has served as president and CEO of Blue Ridge Beverage Co., a family-owned and -operated business with locations in Salem, Lynchburg, Waynesboro, South Boston and Marion, Va. He runs the company alongside several family members, including his mother Regine and his brothers and sisters—Nancy Doucette, Jim Archer, Paul Archer, Evelyn Hunt and Jackie Archer—who all play a critical role in the business. Although the company began business in 1938, the Archer family has led Blue Ridge since 1959 when James and Regine Archer purchased the company. After James Archer passed away in 1972, Regine stepped in as president. Blue Ridge started with just 10 employees and five brands. Today, the distributorship employs 385 individuals and services more than 4,000 retail customers over a 49-county territory with approximately 140 brands of beer.

In the featured photo at top is Bob Archer.


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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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