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Village Farms Offers New Tomato Variety To North American Customers

Village Farms

Heavenly Villagio Marzano is an authentic Mini San Marzano tomato originating in Europe and exclusive to Village Farms, which is the first to offer this new variety to customers in North America.

With a better-than-anticipated response and a sold-out season, the company is ramping up production for 2013. Sought after by chefs and foodies alike, consumers also are asking grocers for the tomato by name. Heavenly Villagio Marzano is sold in convenient grab-and-go bags. In addition to the 1-pound bag, Village Farms is featuring a new 10-oz. bag at PMA this year. Ideal for the health conscious consumer, it is a versatile tomato for snacking or salads, stuffed as an appetizer, cooked into a sauce, or try fire roasting to bring out the tomatoes’ unique flavor.

Part of Village Farms’ “Olde World Flavor” collection, Heavenly Villagio Marzano “has the authentic tomato flavor experience that is highly desired but generally lacking in many varieties on the market today,” says Helen L. Aquino, marketing manager for Village Farms. “We hear this over and over again from consumers: Heavenly Villagio Marzano has garden fresh flavor.”

Village Farms will show at the PMA Fresh Summit in Anaheim, Calif., at booth No. 2510.


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