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New Natural Laundry Soap Debuts In PCC Natural Market Co-ops

Puretergent

Puretergent debuts this week at PCC Natural Markets, with nine locations in the Greater Seattle area.

Puretergent, a news release says, leaves clothes clean and soft without the sticky residue of conventional detergents; it is packaged in an ergonomic pouch containing one-eighth of the plastic of other liquid laundry soap containers.

Julia Fry, a former fashion designer and life-long lover of fabrics, is the founder and CEO of Puretergent, based in Oakland, Calif. Fry worked as a designer in the fashion industry in New York City and San Francisco for 20 years.

“Fashion designers write the care instructions for every garment. You’re always thinking about laundry, collection after collection,” Fry says. “I was always dismayed that fabrics that started off nice and soft came out of the washing machine super stiff and crunchy from chemical residue left behind by conventional detergents.”

The release adds that Fry became obsessed with creating a natural laundry soap that rinsed free and that delivered on stain-fighting performance while protecting clothes from harsh chemicals and scents.

Each of Puretergent’s 50-wash pouches is comparably priced to other detergents, according to the release.

“The bright blue ‘Fresh’ pouch of Puretergent tackles grimy kitchen stains, stinky gym clothes and is the ‘everyday laundress’; the purple formula ‘Calm’ keeps colors vibrant; and the yellow ‘Gentle’ pouch is for delicates, baby clothes and linens,” the release says.

In-store demonstrations at PCC are scheduled for March.

 

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