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White Coffee Goes Natural, Organic With New Lines


White Coffee Corp. hits the national market this month with a line of new coffee products: Natural and Organic. These coffee varieties will be available in 12-oz. packages and, for the first time, in a single cup brew packaged in a recyclable container compatible with the Keurig system and similar coffeemakers.

The single serve cups are designed in a new style utilizing recyclable filters. The coffee is dispensed through the sides—not just through a punch hole in the bottom of the plastic cup.

The specialized package honors White Coffee’s introduction of its Natural and Organic lines. Eight single cup brews are offered in a recyclable cardboard box, according to a company news release.

Four naturally flavored coffees comprise the Natural offerings in 12-oz. bags: Naturally Flavored Hazelnut, French Vanilla, Sea Salt Caramel and Chocolate Morsel. Organic by White Coffee consists of six varieties, each allergen-free, gluten-free and non-genetically modified (Non-GMO). French Roast, Full City Roast, Rainforest Blend, Breakfast Blend, Mexican High Grown and Peruvian options are available in 12-oz. bags and single cup brews.

The 12-oz. packaging features the White Coffee roaster logo on a clean, green and white bag with a suggested retail price of $7.99-$9.99 and will be available in retail outlets nationwide. These lines will complement the already existing specialty coffees, organic, Fair Trade and teas that Long Island, N.Y.-based White Coffee offers.



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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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